Sample case study: how a kitchen remodeler could run a 90-day video ad campaign

The fictional business

Oakline Kitchens is an imagined three-person remodeling company in a mid-sized US suburb. It does full kitchen remodels averaging $42,000 and cabinet refacing jobs around $14,000. The owner gets most work from referrals, which comes in unevenly, and wants a steady flow of design consultations he controls himself.

Setup: about 20 minutes

During guided setup the owner enters his website, confirms his business details and draws a 20-mile ad area around his showroom ZIP code. He picks a free in-home design consultation as the offer and a daily ad budget of $40.

Lamnox suggests ad angles from his answers — storage-focused layouts, cabinet refacing as a budget option, and a "before and after" walkthrough. He edits one, confirms them, and six video ads are generated. He refreshes once, keeps five, and they run as one campaign with different angles.

Before ads go live he connects his own Facebook Page, completes payment and submits texting registration. In this example, carrier approval takes several business days, so lead follow-up texts start after approval.

What the 90 days look like

Invented figures for illustration only.

Month 1 is mostly learning: several inquiries are outside the area or far below the minimum budget, so the owner adds a budget question to his campaign page. In month 2 the cabinet-refacing ad brings cheaper inquiries, but full remodels bring more revenue, so he keeps both. In month 3 he raises the daily budget to $50 and the automatic split test settles on the landing page variant with more project photos.

Doing the maths

Across the 90 days in this example: $3,900 ad spend plus $870 software ($290 × 3) = $4,770 total cost.

If four of the six jobs were cabinet refacing ($14,000) and two were full remodels ($42,000), sold work would total $140,000. That is revenue, not profit — materials, labor and overheads still apply. A different mix, a slower sales cycle or no sales at all would change every number.

Lessons any remodeler can use

• Expect the first month to be about learning, not profit.
• Ask about ZIP code and budget on the form so you don't drive to unsuitable visits.
• Higher-value jobs usually take longer to book and close; judge them over months, not weeks.
• Change one thing at a time — budget, offer or ad — and note the date.
• Measure booked and attended consultations, not just clicks or inquiries.

For the full method, read our guide on getting kitchen remodeling leads without shared leads.